Many successful retailers have amassed enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception of high costs from other channels. Average opening rates of email marketing campaigns are 35% and falling, this means that 65% of the customers are effectively being ignored. The opportunity identified is […]
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One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise. Postal direct mail has been around […]
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So let’s set the scene, you’re a digital advertiser. You have a strict ROI to hit, have multiple channels switched on and a boss cracking the whip and demanding that you increase sales. In your mix of channels you: Have hit the glass ceiling with PPC because the search volume is limited and the market […]
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We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece. To become a Hybrid Mail supplier, you […]
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