Posted on 15th February 201626th August 2021

Direct Mail Marketing

Written By: Sam Heaton
Posted in: Misc. Information
Tagged: direct mail marketing

Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales. The basic premise of direct mail marketing is that the cost of the exercise is paid for by the incremental increase in sales and extra profit achieved. This is known as the “Return On Investment”. It is […]

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Posted on 11th February 201626th August 2021

Direct Mail Services

Written By: Sam Heaton
Posted in: Misc. Information
Tagged:

There are many different companies which offer direct mail services. Stannp.com for example is a web-to-print mail house which enables companies to send out their direct mail all from a simple web site. You can just upload your template creative and a set of data. You then review and approve the mail piece as a […]

Posted on 11th February 201626th August 2021

Direct Mail Response Rates

Written By: Sam Heaton
Posted in: Misc. Information
Tagged:

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There are many variables when considering this but there are some good rules of thumb you can work to. If we assume that your product is competitively priced, […]