Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales. The basic premise of direct mail marketing is that the cost of the exercise is paid for by the incremental increase in sales and extra profit achieved. This is known as the “Return On Investment”.
Month: February 2016
There are many different companies which offer direct mail services. Stannp.com for example is a web to print mail house which enables companies to send out their direct mail all from a simple web site.
You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There are many variables when considering this but there are some good rules of thumb you can work to.