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Direct Mail Services

Direct Mail Services

There are many different companies which offer direct mail services.   Stannp.com for example is a web-to-print mail house which enables companies to send out their direct mail all from a simple web site.  You can just upload your template creative and a set of data.  You then review and approve the mail piece as a PDF document and then schedule, pay, and launch the campaign.  Depending on where you are in the world, and where you’re sending your mail pieces, the letter or postcard will hit the doormats of your recipients between 2 and 10 days later.  You will be pleasantly surprised just how cost effective Stannp.com’s prices are. 

You might want to send an email campaign and there are many companies which will either send a campaign to your own data (like Sendgrid or Mailchimp) or they will send a campaign for you to their own data and attempt to drive new customers towards you (like web clubs, offerX and Submission technologies).  To send an email to your own data you are looking at a cost of about $0.70(US) / 50p(UK) per thousand emails dispatched.  If you are looking for an external company to drive customers to you then they will charge about $7 / £5 per thousand emails depending on the recipient profile.

You could be looking at sending a text message and there are many suppliers who will either send the campaign for you (so they are a gateway) or other companies who will send your campaign to their data and drive you customers.   The cost of this is about $0.025/ 1.8p per text sent and the data will cost about $7 / £5 per thousand records.