Posted on 16th May 20177th April 2019

Why Hybrid Mail is cheaper than Franking Machines

Written By: Sam Heaton
Posted in: News
Tagged:

Hybrid mail in simple terms enables Stannp.com to produce mail which only needs one sortation for the Royal Mail to process it. Normal 2nd class mail sent using a franking machine requires 2 sortations. As such Royal Mail charge Stannp.com half the price to process the mail. Stannp.com then pass this cost saving onto you […]

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Posted on 16th May 201726th August 2021

Reach Theatregoer Audience With Price-Beating Performance

Written By: Sam Heaton
Posted in: Guides
Tagged:

With email opening rates in freefall Stannp.com is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail […]

Posted on 12th May 201725th October 2019

What Is Advertising Mail Compliant?

Written By: Sam Heaton
Posted in: Guides, News
Tagged:

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount. In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large […]

Posted on 8th May 20171st March 2018

Guide: Triggered Direct Mail Campaigns

Written By: Steve Parish
Posted in: Guides
Tagged:

Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a […]