How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a …

Year of The Postcard 2020

Unless you’re a keen delitologist* you probably won’t realise this, but 2020 is an important anniversary in postal circles; its the 180th anniversary of the first known postcard. Stannp are celebrating this event with our Year of The Postcard 2020. We will be posting events, offers and fun items throughout the year; follow #YOTP2020 now to make …