GDPR & Direct Mail

How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most businesses these days have at least a general awareness of the GDPR; only around 1 in 20 say they are unaware of the new European General Data Protection Regulation. Moreover around …

Response Rate Trends

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003. For comparison, in 2015 the rates were 3.7% and 1.0% respectively. In 2010 it was 3.4% and 1.4%. Just like our …