Category: Guides

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a …

Using InDesign with Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp platform, so we’ve produced this handy blog post as a reference to make life as easy as possible for our inDesign users. Design Tips If you need some tips …

Dependable Data Drives Delivery

Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to interpret your data in whatever format you upload it. However, one sure fire way to speed up the process of creating a campaign is to maximise …

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call to action, and uploaded your customer data, only to find that some of your addresses are not verified?  Don’t panic! The Stannp team are here to help, with some top tips to …

Business Letters Guide

Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business documents and correspondence? Don’t worry, the team at Stannp are here to help with a simple summary of the requirements, and a few ‘best practice’ tips along the way. The …

Postcode Radius Search

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS). Not only is PRS fantastically useful for reaching new customers, Stannp are providing this service to you completely free of charge! In short, you choose a postcode, choose a distance from that postcode, and Stannp’s Postcode Radius Search will create a …

Holidays are coming…

As the famous slogan goes, holidays are coming! Few months offer as many different celebrations as December, making it the perfect time to build relationships with your customers, and thank them for using your services over the last year with a greetings card campaign. Personalised Cards A great way to make your card ‘stand out …

5 Quick Tips to Drive Direct Mail Responses

Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another important aspect in generating responses; the quality of your message.  Your ‘copy’ needs to work with your design to capture your recipients attention. Here are our five quick tips for creating …