Category: Guides

Mail; Delivering Value In A Crisis

The fantastic team at Royal Mail Market Reach have put together some new information on how mail can deliver value during this Coronavirus outbreak. Stannp are a Royal Mail Mail Made Easy partner, and they have given us permission to share this latest information with you. Market Research Unsurprisingly, Royal Mail’s latest market research has revealed …

Communicating In A Crisis

In these uncertain times having a clear strategy for your communications is essential. If you didn’t have a communications (comms) plan before, now is the time to get one; and if you do have one it definitely needs reviewing in light of the COVID-19 outbreak. These are our thoughts on how to adapt, survive and …

Working From Home, But Stannp’s Still Working!

Here at Stannp we are working hard to make sure that we can carry on our business as usual, helping you to carry on operating your business as usual. Last week we took the precaution of sending as many our staff as possible home, and equipping them with the tools they need including full remote …

Coronavirus Update

Last Updated; 27th March 2020 We’re living through unpredictable times, with a constantly changing situation around the COVID-19 virus. Here at Stannp we are working hard to make sure that we can carry on our business as usual, helping you to carry on operating your business as usual.  As we know more information and as …

Design Tips; The Golden Ratio

There is a lot of mythology (and some controversy) around The Golden Ratio, thanks at least in part to it featuring in films like The Da Vinci Code. Putting that aside, The Golden Ratio is a useful technique to apply to your mailings to produce a design that is pleasing to the eye (and therefore more …

Royal Mail Mailshot Maker

Are you a MailshotMaker customer and worried about Royal Mail closing the service from 23rd March 2020? Don’t worry, Stannp can help you! As a Royal Mail “Mail Made Easy” Partner and Direct Mail specialist, Stannp makes it easy for you to create and send mailshot campaigns. How Does it Work? If you are not …

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?* According to the BBC website the latest increase has angered businesses, with the Federation of Small Businesses calling it “just another expense that small businesses will be forced to carry.” Whether your business is large or small, Stannp can help you negotiate the …

How Green is Your Mail?

“How green is your mail?” is a question that we sometimes get asked by customers who are thinking about the environmental impact of their communications. Media messaging around “Save Trees, Save Paper” and “Go Green, Go Paperless” can give the impression that digital communications are more environmentally friendly than print, but is that really the case? …

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …