Category: Guides

Envelope Size Guide

Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp team is here to help. Our naked A5, A6 & DL postcards and A5 tabbed greetings cards are a brilliant way of contact your customers and prospects, but sometimes only an …

Gender Roles in Advertising

The new CAP & ASA rules on how gender roles should be portrayed in advertising are in the spotlight at the moment following recent bans on non-compliant TV adverts from Volkswagen and Philadelphia. While these high profile cases generate lots of press coverage, its important to remember that all advertisers have a duty to comply …

Exclusion Filters – Easy Campaign Control

The tech team at Stannp have released a great new update for our recipient filters, allowing you to exclude recipients that have already been sent to from any or all previous campaigns. The Basics; Data Upload The exclusion filter process starts when you upload your data; the choices you make when uploading your data effect how the filters …

The Glossary of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to slip into industry jargon and abbreviations that can get in the way of easy understanding. As well as trying hard to reduce the number of technical …

The Cutting Edge of Direct Mail

The team at Stannp.com like to measure how we are doing across a suite of different indicators, to make sure we are providing our customers with the best possible service. We’ve noticed a recent increase in campaigns where customers have used artwork that isn’t ‘Edge to Edge’, so we’ve decided to update our guidance to …

Virtual Printer OCR

We love bringing you new features and upgrading our service. Because our tech. team develop in an agile fashion and our service is Cloud hosted on load balanced servers, we can launch new features and updates without any of that annoying service downtime. Our newest feature is an upgrade to our recently launched Virtual Printer …

14 Top Tips to Increase Your Sales with Direct Mail

Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective customers to the fantastic things you do. There are loads of different ways you can use Stannp.com’s platform to gain business from both existing customers and prospects. We know that creating a campaign …

Live Performance Dashboard

Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform. We’ve just launched a new live performance dashboard, so now you can see all of the important information about your Stannp account on a single page, like this; Top …