Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but […]
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What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the […]
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Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp team is here to help. Our naked A5, A6 & DL postcards and A5 tabbed greetings cards are a brilliant way of contact your customers and prospects, but sometimes only an […]
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The tech team at Stannp have released a great new update for our recipient filters, allowing you to exclude recipients that have already been sent to from any or all previous campaigns. The Basics; Data Upload The exclusion filter process starts when you upload your data; the choices you make when uploading your data effect how the filters […]
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Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to slip into industry jargon and abbreviations that can get in the way of easy understanding. As well as trying hard to reduce the number of technical […]
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The team at Stannp.com like to measure how we are doing across a suite of different indicators, to make sure we are providing our customers with the best possible service. We’ve noticed a recent increase in campaigns where customers have used artwork that isn’t ‘Edge to Edge’, so we’ve decided to update our guidance to […]
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If you’ve been following our blog you will have seen that in our recent post “14 Top Tips to Increase Your Sales with Direct Mail” one of our tips was using QR codes to make it as easy as possible for your recipients to act on your mailing. We’ve now opened up our own QR […]
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We love bringing you new features and upgrading our service. Because our tech. team develop in an agile fashion and our service is Cloud hosted on load balanced servers, we can launch new features and updates without any of that annoying service downtime. Our newest feature is an upgrade to our recently launched Virtual Printer […]
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