Category: Guides

GDPR & Direct Mail

How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most businesses these days have at least a general awareness of the GDPR; only around 1 in 20 say they are unaware of the new European General Data Protection Regulation. Moreover around …

Stannp API FAQs

1.   What is an API? API stands for Application Programming Interface. An API is a software intermediary that allows two applications to talk to each other.  In other words, an API is the messenger that delivers your request to the provider that you’re requesting it from and then returns the response back to you. More specifically, …

Guide: Exporting your e-commerce customers into your Stannp Account

Have you installed one of our e-commerce extensions? This article will guide you through the steps to sync customers from your online shop to Stannp. By the end you should have at least one group in your Stannp account that has at least one recipient.   If you do not have any groups in your Stannp …

Guide: Place variable images on your mail piece

Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a postcard with an image of a product that they have shown interest in. Different recipients will have different interests hence the need for a variable image. Create a template with a …

What Is Advertising Mail Compliant?

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount.  In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large …

Guide: Triggered Direct Mail Campaigns

Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a …

Guide: Use Zapier triggers to send letters

You may have heard of Zapier by now. It helps you easily connect web services so you don’t have to code API requests. Imagine you want to trigger sending a letter out using Stannp whenever you have a new customer register on your Magento online shop. With a few clicks Zapier can set that automated …

Guide: How to create letters with our API

There is not enough hours in the working day, that’s why we offer the ability to automate sending letters using our platform. Our API enables you to programmatically send letters with ease. Here are a few examples of ways to use our letter API. Examples are shown by screenshots of Postman. Be sure to view …

Guide: How to import data using the dashboard.

To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API to feed data in but the most popular and simple approach is to upload a CSV or Excel file using the dashboard.   The correct format …