Category: News

The Price of Mail

Are you feeling the pinch of Royal Mail’s recently announced stamp price rises?* According to the BBC website the latest increase has angered businesses, with the Federation of Small Businesses calling it “just another expense that small businesses will be forced to carry.” Whether your business is large or small, Stannp can help you negotiate the …

How Green is Your Mail?

“How green is your mail?” is a question that we sometimes get asked by customers who are thinking about the environmental impact of their communications. Media messaging around “Save Trees, Save Paper” and “Go Green, Go Paperless” can give the impression that digital communications are more environmentally friendly than print, but is that really the case? …

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers.  Rolling Campaigns help improve customer …

What is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their …

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a …

Year of The Postcard 2020

Unless you’re a keen delitologist* you probably won’t realise this, but 2020 is an important anniversary in postal circles; its the 180th anniversary of the first known postcard. Stannp are celebrating this event with our Year of The Postcard 2020. We will be posting events, offers and fun items throughout the year; follow #YOTP2020 now to make …

Using InDesign with Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp platform, so we’ve produced this handy blog post as a reference to make life as easy as possible for our inDesign users. Design Tips If you need some tips …