Posted on 19th January 201626th August 2021

How To Prove Direct Mail Return On Investment

Written By: Sam Heaton
Posted in: Guides
Tagged: Direct Mail, ROI

One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise. Postal direct mail has been around […]

Category:

Posted on 19th January 201626th August 2021

How to data Mine Your Users

Written By: Sam Heaton
Posted in: Guides
Tagged: Data

So let’s set the scene, you’re a digital advertiser. You have a strict ROI to hit, have multiple channels switched on and a boss cracking the whip and demanding that you increase sales. In your mix of channels you: Have hit the glass ceiling with PPC because the search volume is limited and the market […]

Posted on 19th January 201626th August 2021

Economies of Scale Reducing Costs

Written By: Sam Heaton
Posted in: Guides
Tagged: Direct Mail

We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece. To become a Hybrid Mail supplier, you […]