Category: Guides

How To Prove Direct Mail Return On Investment

One of the great things about digital advertising is the fact that everything can be tracked.  From a unique click to a new customer.  This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise. Postal direct mail has been around …

Economies of Scale Reducing Costs

We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here.  This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece. To become a Hybrid Mail supplier, you …