Category: Uncategorised

GDPR & Direct Mail

How will the GDPR impact your marketing mix? No permission? No problem with customer campaigns According to a recent survey by the DMA1, most businesses these days have at least a general awareness of the GDPR; only around 1 in 20 say they are unaware of the new European General Data Protection Regulation. Moreover around …

Stannp API FAQs

1.   What is an API? API stands for Application Programming Interface. An API is a software intermediary that allows two applications to talk to each other.  In other words, an API is the messenger that delivers your request to the provider that you’re requesting it from and then returns the response back to you. More specifically, …

We are PCI DSS compliant

We are pleased to announce we are PCI DSS compliant. This means we have strict policies in place to ensure any data processed with us is handled securely. Regular third party penetration tests are scheduled to run on our servers which check for vulnerabilities and make sure we keep our software up to date. You …

Reach Theatregoer Audience With Price-Beating Performance

With email opening rates in freefall is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail …

What Is Advertising Mail Compliant?

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount.  In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large …

Direct Mail Marketing

Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales.  The basic premise of direct mail marketing is that the cost of the exercise is paid for by the incremental increase in sales and extra profit achieved.  This is known as the “Return On Investment”.

Direct Mail Services

There are many different companies which offer direct mail services. for example is a web to print mail house which enables companies to send out their direct mail all from a simple web site. 

Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive.  There are many variables when considering this but there are some good rules of thumb you can work to.