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The Stannp Blog

Read the latest from our team about the world of direct mail.

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Guide: Triggered Direct Mail Campaigns

Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a […]

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Stannp.com Opens a New Office & Warehouse

We are delighted to show off our new office and warehouse and we had a bit of a party with clients & suppliers. We now have 8 digital presses, 3 enveloping lines and 2 guillotines plus a load of finishing equipment. We can produce a whopping 200,000 items per day.    

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Angel Inn Case Study

Campaign The campaign was to promote a special offer to previous customers via a direct mail postcard campaign.   The promotion was selling a 3 night package in Jan/Feb/Mar. The hotel supplied a database 2700 contacts which Stannp.com cleaned and verified the data with its free internal algorithms. Stannp.com dispatched A5 duplex colour postcards on 300gsm […]

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Guide: Use Zapier triggers to send letters

You may have heard of Zapier by now. It helps you easily connect web services so you don’t have to code API requests. Imagine you want to trigger sending a letter out using Stannp whenever you have a new customer register on your Magento online shop. With a few clicks Zapier can set that automated […]

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eMail Opening Rates Are CRASHING!

eMail Service Providers are suffering from declining opening rates around the world because of a simple and extremely effective rule anyone can set up. By simply creating an email rule where it looks for the word unsubscribe in the body text of any email it will filter 100% of your emails into the junk folder. […]

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Guide: How to create letters with our API

There is not enough hours in the working day, that’s why we offer the ability to automate sending letters using our platform. Our API enables you to programmatically send letters with ease. Here are a few examples of ways to use our letter API. Examples are shown by screenshots of Postman. Be sure to view […]

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Guide: How to import data using the dashboard.

To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API to feed data in but the most popular and simple approach is to upload a CSV or Excel file using the dashboard.   The correct format […]

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Stats on Stannp.com

You may have noticed facts, figures, and statistics across Stannp.com. Our team believes passionately in the power of direct mail as a performance marketing, and critical communication, tool. We also believe that data proves this! Across the site we use statistics from two of the worlds mail market-leaders: The United States Postal Service (USPS) and […]

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Direct Mail Marketing

Direct Mail Marketing is a way for companies to communicate with new and existing customers to increase sales.  The basic premise of direct mail marketing is that the cost of the exercise is paid for by the incremental increase in sales and extra profit achieved.  This is known as the “Return On Investment”. It is […]

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