Stannp Blog


#news #guides

Guide: Place variable images on your mail piece

Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a postcard with an image of a product that they have shown interest in. Different recipients will have different interests hence the need for a variable image. Create a template with a …

Response Rate Trends

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003. For comparison, in 2015 the rates were 3.7% and 1.0% respectively. In 2010 it was 3.4% and 1.4%. Just like our …

We are PCI DSS compliant

We are pleased to announce we are PCI DSS compliant. This means we have strict policies in place to ensure any data processed with us is handled securely. Regular third party penetration tests are scheduled to run on our servers which check for vulnerabilities and make sure we keep our software up to date. You …

Why Hybrid Mail is cheaper than Franking Machines

Hybrid mail in simple terms enables Stannp.com to produce mail which only needs one sortation for the Royal Mail to process it. Normal 2nd class mail sent using a franking machine requires 2 sortations. As such Royal Mail charge Stannp.com half the price to process the mail.  Stannp.com then pass this cost saving onto you …

Reach Theatregoer Audience With Price-Beating Performance

With email opening rates in freefall Stannp.com is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail …

What Is Advertising Mail Compliant?

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount.  In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large …

Guide: Triggered Direct Mail Campaigns

Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a …

Stannp.com Opens a New Office & Warehouse

We are delighted to show off our new office and warehouse and we had a bit of a party with clients & suppliers. We now have 8 digital presses, 3 enveloping lines and 2 guillotines plus a load of finishing equipment. We can produce a whopping 200,000 items per day.