Stannp Blog


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Stannp API FAQs

1.   What is an API? API stands for Application Programming Interface. An API is a software intermediary that allows two applications to talk to each other.  In other words, an API is the messenger that delivers your request to the provider that you’re requesting it from and then returns the response back to you. More specifically, …

Guide: Exporting your e-commerce customers into your Stannp Account

Have you installed one of our e-commerce extensions? This article will guide you through the steps to sync customers from your online shop to Stannp. By the end you should have at least one group in your Stannp account that has at least one recipient.   If you do not have any groups in your Stannp …

Guide: Place variable images on your mail piece

Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a postcard with an image of a product that they have shown interest in. Different recipients will have different interests hence the need for a variable image. Create a template with a …

Response Rate Trends

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003. For comparison, in 2015 the rates were 3.7% and 1.0% respectively. In 2010 it was 3.4% and 1.4%. Just like our …

We are PCI DSS compliant

We are pleased to announce we are PCI DSS compliant. This means we have strict policies in place to ensure any data processed with us is handled securely. Regular third party penetration tests are scheduled to run on our servers which check for vulnerabilities and make sure we keep our software up to date. You …

Why Hybrid Mail is cheaper than Franking Machines

Hybrid mail in simple terms enables Stannp.com to produce mail which only needs one sortation for the Royal Mail to process it. Normal 2nd class mail sent using a franking machine requires 2 sortations. As such Royal Mail charge Stannp.com half the price to process the mail.  Stannp.com then pass this cost saving onto you …

Reach Theatregoer Audience With Price-Beating Performance

With email opening rates in freefall Stannp.com is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail …

What Is Advertising Mail Compliant?

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount.  In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large …