One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like […]
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If you are interested in becoming a partner of Stannp.com and send us customers we would like to reward you for this. We have structured a deal where we will pay you for every customer you deliver us. Commission: £50 / New Customer Terms: Minimum spend £100 No bidding on Stannp.com brand terms on search […]
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Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business documents and correspondence? Don’t worry, the team at Stannp are here to help with a simple summary of the requirements, and a few ‘best practice’ tips along the way. The […]
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We hope you are finding our How to Guide series useful, and you are already seeing great responses from your campaigns having read our recent posts; Effective Direct Mail Design Edge to Edge Design 14 Top Tips for Direct Mail If you are currently designing your campaigns you may also like to refer to our other […]
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If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal […]
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Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but […]
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What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the […]
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Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in delivering results for our clients, reaching and prompting responses from customers and prospects. Creating a direct mail campaign is an easy and cost-effective way to boost your marketing and advertising. There are many […]
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The tech team at Stannp have released a great new update for our recipient filters, allowing you to exclude recipients that have already been sent to from any or all previous campaigns. The Basics; Data Upload The exclusion filter process starts when you upload your data; the choices you make when uploading your data effect how the filters […]
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