Stannp Blog


#news #guides

We are PCI DSS compliant

We are pleased to announce we are PCI DSS compliant. This means we have strict policies in place to ensure any data processed with us is handled securely. Regular third party penetration tests are scheduled to run on our servers which check for vulnerabilities and make sure we keep our software up to date. You …

Why Hybrid Mail is cheaper than Franking Machines

Hybrid mail in simple terms enables Stannp.com to produce mail which only needs one sortation for the Royal Mail to process it. Normal 2nd class mail sent using a franking machine requires 2 sortations. As such Royal Mail charge Stannp.com half the price to process the mail.  Stannp.com then pass this cost saving onto you …

Reach Theatregoer Audience With Price-Beating Performance

With email opening rates in freefall Stannp.com is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail …

What Is Advertising Mail Compliant?

The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount.  In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large …

Guide: Triggered Direct Mail Campaigns

Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a …

Stannp.com Opens a New Office & Warehouse

We are delighted to show off our new office and warehouse and we had a bit of a party with clients & suppliers. We now have 8 digital presses, 3 enveloping lines and 2 guillotines plus a load of finishing equipment. We can produce a whopping 200,000 items per day.    

Angel Inn Case Study

Campaign The campaign was to promote a special offer to previous customers via a direct mail postcard campaign.   The promotion was selling a 3 night package in Jan/Feb/Mar. The hotel supplied a database 2700 contacts which Stannp.com cleaned and verified the data with its free internal algorithms. Stannp.com dispatched A5 duplex colour postcards on 300gsm …

Guide: Use Zapier triggers to send letters

You may have heard of Zapier by now. It helps you easily connect web services so you don’t have to code API requests. Imagine you want to trigger sending a letter out using Stannp whenever you have a new customer register on your Magento online shop. With a few clicks Zapier can set that automated …

eMail Opening Rates Are CRASHING!

eMail Service Providers are suffering from declining opening rates around the world because of a simple and extremely effective rule anyone can set up. By simply creating an email rule where it looks for the word unsubscribe in the body text of any email it will filter 100% of your emails into the junk folder. …