There are many different companies which offer direct mail services. Stannp.com for example is a web to print mail house which enables companies to send out their direct mail all from a simple web site.
How To Prove Direct Mail Return On Investment
One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise.
Economies of Scale Reducing Costs
We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece.