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Direct Mail Response Rates

You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive.  There are many variables when considering this but there are some good rules of thumb you can work to. 

What is a Franking Machine

A franking machine is a useful tool to any company looking to send out high volumes of mail.  They essentially print a stamp of the mail piece and save you money at the same time.  The cost saving a franking machine can deliver over the Royal Mail is roughly 20%.