Tag: admail

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …

What is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their …

Remarketing with Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but …

PAF Matching, Postcodes, and Data Cleaning

What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the …

Envelope Size Guide

Are you wondering which direct mail format will suit your mailing? Or perhaps you are confused by envelope formats? Don’t worry, your friendly Stannp team is here to help. Our naked A5, A6 & DL postcards and A5 tabbed greetings cards are a brilliant way of contact your customers and prospects, but sometimes only an …

Gender Roles in Advertising

The new CAP & ASA rules on how gender roles should be portrayed in advertising are in the spotlight at the moment following recent bans on non-compliant TV adverts from Volkswagen and Philadelphia. While these high profile cases generate lots of press coverage, its important to remember that all advertisers have a duty to comply …