Tag: Best practice

Postcode Radius Search

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS). Not only is PRS fantastically useful for reaching new customers, Stannp are providing this service to you completely free of charge! In short, you choose a postcode, choose a distance from that postcode, and Stannp’s Postcode Radius Search will create a …

Gender Roles in Advertising

The new CAP & ASA rules on how gender roles should be portrayed in advertising are in the spotlight at the moment following recent bans on non-compliant TV adverts from Volkswagen and Philadelphia. While these high profile cases generate lots of press coverage, its important to remember that all advertisers have a duty to comply …

The Cutting Edge of Direct Mail

The team at Stannp.com like to measure how we are doing across a suite of different indicators, to make sure we are providing our customers with the best possible service. We’ve noticed a recent increase in campaigns where customers have used artwork that isn’t ‘Edge to Edge’, so we’ve decided to update our guidance to …