There is a lot of mythology (and some controversy) around The Golden Ratio, thanks at least in part to it featuring in films like The Da Vinci Code. Putting that aside, The Golden Ratio is a useful technique to apply to your mailings to produce a design that is pleasing to the eye (and therefore more […]
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Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. […]
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One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like […]
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The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp platform, so we’ve produced this handy blog post as a reference to make life as easy as possible for our inDesign users. Design Tips If you need some tips […]
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If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal […]
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Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their mailings. One of the keys to ensuring smooth and simple campaign creation is making sure your design and data are in the right format for the Stannp platform before […]
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Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have created your design templates. If you haven’t already done this please got to the templates section of your dashboard, create your templates, and remember to take note […]
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The team at Stannp.com like to measure how we are doing across a suite of different indicators, to make sure we are providing our customers with the best possible service. We’ve noticed a recent increase in campaigns where customers have used artwork that isn’t ‘Edge to Edge’, so we’ve decided to update our guidance to […]
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