Tag: design

Design Tips; The Golden Ratio

There is a lot of mythology (and some controversy) around The Golden Ratio, thanks at least in part to it featuring in films like The Da Vinci Code. Putting that aside, The Golden Ratio is a useful technique to apply to your mailings to produce a design that is pleasing to the eye (and therefore more …

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …