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Mail; Delivering Value In A Crisis

The fantastic team at Royal Mail Market Reach have put together some new information on how mail can deliver value during this Coronavirus outbreak. Stannp are a Royal Mail Mail Made Easy partner, and they have given us permission to share this latest information with you. Market Research Unsurprisingly, Royal Mail’s latest market research has revealed […]

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Working From Home, But Stannp’s Still Working!

Here at Stannp we are working hard to make sure that we can carry on our business as usual, helping you to carry on operating your business as usual. Last week we took the precaution of sending as many our staff as possible home, and equipping them with the tools they need including full remote […]

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How Green is Your Mail?

“How green is your mail?” is a question that we sometimes get asked by customers who are thinking about the environmental impact of their communications. Media messaging around “Save Trees, Save Paper” and “Go Green, Go Paperless” can give the impression that digital communications are more environmentally friendly than print, but is that really the case? […]

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Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. […]

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Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers.  Rolling Campaigns help improve customer […]

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How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like […]

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