eMail Service Providers are suffering from declining opening rates around the world because of a simple and extremely effective rule anyone can set up. By simply creating an email rule where it looks for the word unsubscribe in the body text of any email it will filter 100% of your emails into the junk folder. …
Tag: Direct Mail
How To Prove Direct Mail Return On Investment
One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise.
Economies of Scale Reducing Costs
We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece.