Tag: easy design

Design Tips; The Golden Ratio

There is a lot of mythology (and some controversy) around The Golden Ratio, thanks at least in part to it featuring in films like The Da Vinci Code. Putting that aside, The Golden Ratio is a useful technique to apply to your mailings to produce a design that is pleasing to the eye (and therefore more …

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal …