Posted on 12th September 201912th September 2019

Remarketing with Direct Mail

Written By: Sam Heaton
Posted in: Guides, News
Tagged: abandoned cart, admail, cart, Direct Mail, direct mail marketing, eshop, eshopping, etailing, integration, mail, mailing, online, re-, re-marketing, re-targeting, re-targetting, recipients, remarketing, retargeting, retargetting, royal mail, shopping

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but […]

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Posted on 19th January 201626th August 2021

How to re-engage eTailer Customer Databases

Written By: Sam Heaton
Posted in: Guides
Tagged: Direct Mail, etailing

Many successful retailers have amassed enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception of high costs from other channels. Average opening rates of email marketing campaigns are 35% and falling, this means that 65% of the customers are effectively being ignored. The opportunity identified is […]