Transactional Mail
- Written By: Sam Heaton
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Posted in: Guides, News
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Tagged: Best practice, bill, campaigns, Data, Data Driven, Direct Mail, invoice, mail, mailing, personalisation, statement, Transactional mail
Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a […]
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