There is a lot of mythology (and some controversy) around The Golden Ratio, thanks at least in part to it featuring in films like The Da Vinci Code. Putting that aside, The Golden Ratio is a useful technique to apply to your mailings to produce a design that is pleasing to the eye (and therefore more […]
Continue Reading
Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers. Rolling Campaigns help improve customer […]
Continue Reading
Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business documents and correspondence? Don’t worry, the team at Stannp are here to help with a simple summary of the requirements, and a few ‘best practice’ tips along the way. The […]
Continue Reading
Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS). Not only is PRS fantastically useful for reaching new customers, Stannp are providing this service to you completely free of charge! In short, you choose a postcode, choose a distance from that postcode, and Stannp’s Postcode Radius Search will create a […]
Continue Reading
Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another important aspect in generating responses; the quality of your message. Your ‘copy’ needs to work with your design to capture your recipients attention. Here are our five quick tips for creating […]
Continue Reading
We hope you are finding our How to Guide series useful, and you are already seeing great responses from your campaigns having read our recent posts; Effective Direct Mail Design Edge to Edge Design 14 Top Tips for Direct Mail If you are currently designing your campaigns you may also like to refer to our other […]
Continue Reading
The Stannp Tech team have been at it again, adding new features for our API users! This article is a guide for anyone using Stannp’s API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other custom features. If you would like to know more about using our API please go […]
Continue Reading
If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal […]
Continue Reading
