Tag: Marketing

PAF Matching, Postcodes, and Data Cleaning

What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the …

Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in delivering results for our clients, reaching and prompting responses from customers and prospects. Creating a direct mail campaign is an easy and cost-effective way to boost your marketing and advertising. There are many …

The Cutting Edge of Direct Mail

The team at Stannp.com like to measure how we are doing across a suite of different indicators, to make sure we are providing our customers with the best possible service. We’ve noticed a recent increase in campaigns where customers have used artwork that isn’t ‘Edge to Edge’, so we’ve decided to update our guidance to …