Tag: PAF

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call to action, and uploaded your customer data, only to find that some of your addresses are not verified?  Don’t panic! The Stannp team are here to help, with some top tips to …

PAF Matching, Postcodes, and Data Cleaning

What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the …