You might be thinking of running a direct mail exercise and unsure about how to work out what sort of response rates you are likely to receive. There are many variables when considering this but there are some good rules of thumb you can work to.
A franking machine is a useful tool to any company looking to send out high volumes of mail. They essentially print a stamp of the mail piece and save you money at the same time. The cost saving a franking machine can deliver over the Royal Mail is roughly 20%.
Many successful etailers have amassed enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception of high costs from other channels.
One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise.
So let’s set the scene, you’re a digital advertiser. You have a strict ROI to hit, have multiple channels switched on and a boss cracking the whip and demanding that you increase sales.
We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece.
