Stannp Blog


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Postcode Radius Search

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS). Not only is PRS fantastically useful for reaching new customers, Stannp are providing this service to you completely free of charge! In short, you choose a postcode, choose a distance from that postcode, and Stannp’s Postcode Radius Search will create a …

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Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in delivering results for our clients, reaching and prompting responses from customers and prospects. Creating a direct mail campaign is an easy and cost-effective way to boost your marketing and advertising. There are many …

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The Glossary of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to slip into industry jargon and abbreviations that can get in the way of easy understanding. As well as trying hard to reduce the number of technical …

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14 Top Tips to Increase Your Sales with Direct Mail

Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective customers to the fantastic things you do. There are loads of different ways you can use Stannp.com’s platform to gain business from both existing customers and prospects. We know that creating a campaign …

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers.  Rolling Campaigns help improve customer …

What is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their …

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a …

Year of The Postcard 2020

Unless you’re a keen delitologist* you probably won’t realise this, but 2020 is an important anniversary in postal circles; its the 180th anniversary of the first known postcard. Stannp are celebrating this event with our Year of The Postcard 2020. We will be posting events, offers and fun items throughout the year; follow #YOTP2020 now to make …

Using InDesign with Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp platform, so we’ve produced this handy blog post as a reference to make life as easy as possible for our inDesign users. Design Tips If you need some tips …

Dependable Data Drives Delivery

Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to interpret your data in whatever format you upload it. However, one sure fire way to speed up the process of creating a campaign is to maximise …

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call to action, and uploaded your customer data, only to find that some of your addresses are not verified?  Don’t panic! The Stannp team are here to help, with some top tips to …