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Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal …

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Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in delivering results for our clients, reaching and prompting responses from customers and prospects. Creating a direct mail campaign is an easy and cost-effective way to boost your marketing and advertising. There are many …

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The Glossary of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to slip into industry jargon and abbreviations that can get in the way of easy understanding. As well as trying hard to reduce the number of technical …

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14 Top Tips to Increase Your Sales with Direct Mail

Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective customers to the fantastic things you do. There are loads of different ways you can use Stannp.com’s platform to gain business from both existing customers and prospects. We know that creating a campaign …

Postcode Radius Search

Stannp have launched a brilliant new value added feature for all of our customers, called Postcode Radius Search (PRS). Not only is PRS fantastically useful for reaching new customers, Stannp are providing this service to you completely free of charge! In short, you choose a postcode, choose a distance from that postcode, and Stannp’s Postcode Radius Search will create a …

Holidays are coming…

As the famous slogan goes, holidays are coming! Few months offer as many different celebrations as December, making it the perfect time to build relationships with your customers, and thank them for using your services over the last year with a greetings card campaign. Personalised Cards A great way to make your card ‘stand out …

5 Quick Tips to Drive Direct Mail Responses

Would you like to get more responses from your Direct Mail campaigns? We’ve blogged about Direct Mail Design a few times recently. There’s another important aspect in generating responses; the quality of your message.  Your ‘copy’ needs to work with your design to capture your recipients attention. Here are our five quick tips for creating …

Blacklist, Recipient Filters & Annual Triggers

There are a few useful features of the Stannp platform that you may not have noticed that are designed to make the system even more flexible and adaptable to your needs. Blacklist Our Blacklist feature is accessed on the ‘View Recipients’ page in the ‘Mailing List’ Menu. Clicking the ‘Select Recipients’ button enables a column of …

Increase Your Campaign Response Rates

We hope you are finding our How to Guide series useful, and you are already seeing great responses from your campaigns having read our recent posts; Effective Direct Mail Design Edge to Edge Design 14 Top Tips for Direct Mail If you are currently designing your campaigns you may also like to refer to our other …

API Upgrades; 1st Class, 350gsm and more…

The Stannp Tech team have been at it again, adding new features for our API users! This article is a guide for anyone using Stannp’s API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other custom features. If you would like to know more about using our API please go …

New Platform Features October 2019

Our terrific tech team have been hard at work building some fantastic new features to make the Stannp platform even better for you, our amazing customers. Here’s an overview of the new features we’ve just released, and how you can use them to make your Direct Mail campaigns even easier with Stannp.com. Visual Campaign Selector When you …

Using Templates; Easy Campaign Design

Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their mailings. One of the keys to ensuring smooth and simple campaign creation is making sure your design and data are in the right format for the Stannp platform before …