Stannp Blog


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Top 10 Benefits of Direct Mail

Here at Stannp we are (unsurprisingly!) big fans of Direct Mail. We’ve seen over and over again how consistently effective Direct Mail is in delivering results for our clients, reaching and prompting responses from customers and prospects. Creating a direct mail campaign is an easy and cost-effective way to boost your marketing and advertising. There are many …

Featured

The Glossary of Direct Mail

Here at Stannp.com we want to make it as easy as possible for our customers to create and manage their campaigns, and we know that it’s very easy to slip into industry jargon and abbreviations that can get in the way of easy understanding. As well as trying hard to reduce the number of technical …

Featured

14 Top Tips to Increase Your Sales with Direct Mail

Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective customers to the fantastic things you do. There are loads of different ways you can use Stannp.com’s platform to gain business from both existing customers and prospects. We know that creating a campaign …

API Upgrades; 1st Class, 350gsm and more…

The Stannp Tech team have been at again, adding new features for our API users! This article is a guide for anyone using Stannp’s API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other custom features. If you would like to know more about using our API please go to …

Effective Direct Mail Design

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal …

New Platform Features October 2019

Our terrific tech team have been hard at work building some fantastic new features to make the Stannp platform even better for you, our amazing customers. Here’s an overview of the new features we’ve just released, and how you can use them to make your Direct Mail campaigns even easier with Stannp.com. Visual Campaign Selector When you …

Using Templates; Easy Campaign Design

Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their mailings. One of the keys to ensuring smooth and simple campaign creation is making sure your design and data are in the right format for the Stannp platform before …

Guide: Create and Book API Campaigns

Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have created your design templates. If you haven’t already done this please got to the templates section of your dashboard, create your templates, and remember to take note …

Customer Success Stories

We love working with our customers to help them get the best return from their Direct Mail campaigns, and we always enjoy getting feedback from our customers about their campaigns so we can celebrate their success together. Here are some of the fantastic success stories our customers have shared with us; AutoTrader group is a …

Remarketing with Direct Mail

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but …

PAF Matching, Postcodes, and Data Cleaning

What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the …