Stannp templates enable you to dynamically change an image depending on each recipient. For instance you may be sending one of your customers a postcard with an image of a product that they have shown interest in. Different recipients will have different interests hence the need for a variable image. Create a template with a […]
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With email opening rates in freefall Stannp.com is turning digital marketing for theatres on its head with direct mail campaigns that can cost less than the price of a postage stamp and achieve impressive response rates. According to Royal Mail statistics, more than 20 million adults take action as a result of the direct mail […]
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The Royal Mail offer a discount for advertising mail but they are very stringent on what they consider to be compliant to qualify for the discount. In essence to qualify the recipient must not expect to receive it. The specific critera are that the mail piece is: Contain 100% advertising items * Must be letter, large […]
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Triggering direct mail Triggered based campaigns are a way to automate sending out your direct mail. Compared to standard bulk mail campaigns triggered campaigns can produce highly relevant marketing messages at the perfect time. Triggered campaigns can: Improve customer engagement and loyalty. Reduce set up times. Boost brand awareness. Campaign examples Welcome messages. When a […]
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You may have heard of Zapier by now. It helps you easily connect web services so you don’t have to code API requests. Imagine you want to trigger sending a letter out using Stannp whenever you have a new customer register on your Magento online shop. With a few clicks Zapier can set that automated […]
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There is not enough hours in the working day, that’s why we offer the ability to automate sending letters using our platform. Our API enables you to programmatically send letters with ease. Here are a few examples of ways to use our letter API. Examples are shown by screenshots of Postman. Be sure to view […]
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To send your mail piece you will need to import a list of recipients to our platform. There are multiple ways to achieve this such as using our API to feed data in but the most popular and simple approach is to upload a CSV or Excel file using the dashboard. The correct format […]
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Many successful retailers have amassed enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception of high costs from other channels. Average opening rates of email marketing campaigns are 35% and falling, this means that 65% of the customers are effectively being ignored. The opportunity identified is […]
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