Posted on 31st October 201931st October 2019

Blacklist, Recipient Filters & Annual Triggers

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Annual, Blacklist, campaign, campaigns, Direct Mail, direct mail marketing, Easy Filters, performance, recipients, repeat, Triggers

There are a few useful features of the Stannp platform that you may not have noticed that are designed to make the system even more flexible and adaptable to your needs. Blacklist Our Blacklist feature is accessed on the ‘View Recipients’ page in the ‘Mailing List’ Menu. Clicking the ‘Select Recipients’ button enables a column of […]

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Posted on 12th September 201912th September 2019

Remarketing with Direct Mail

Written By: Sam Heaton
Posted in: Guides, News
Tagged: abandoned cart, admail, cart, Direct Mail, direct mail marketing, eshop, eshopping, etailing, integration, mail, mailing, online, re-, re-marketing, re-targeting, re-targetting, recipients, remarketing, retargeting, retargetting, royal mail, shopping

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but […]

Posted on 8th August 20198th August 2019

Exclusion Filters – Easy Campaign Control

Written By: Sam Heaton
Posted in: Guides, News
Tagged: awesomeness, campaign, Control, Direct Mail, direct mail marketing, Easy Filters, exclusion, how to, recipients

The tech team at Stannp have released a great new update for our recipient filters, allowing you to exclude recipients that have already been sent to from any or all previous campaigns. The Basics; Data Upload The exclusion filter process starts when you upload your data; the choices you make when uploading your data effect how the filters […]