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What is a Franking Machine?

A franking machine is a useful tool to any company looking to send out high volumes of mail.  They essentially print a stamp of the mail piece and save you money at the same time.  The cost saving a franking machine can deliver over the Royal Mail is roughly 20%. The cost of a franking …

How to re-engage eTailer Customer Databases

Many successful retailers have amassed enormous databases of past customers.  Largely the only form of CRM is email marketing due to a perception of high costs from other channels. Average opening rates of email marketing campaigns are 35% and falling, this means that 65% of the customers are effectively being ignored.  The opportunity identified is …

How To Prove Direct Mail Return On Investment

One of the great things about digital advertising is the fact that everything can be tracked.  From a unique click to a new customer.  This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise. Postal direct mail has been around …

Economies of Scale Reducing Costs

We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here.  This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece. To become a Hybrid Mail supplier, you …