Personalised direct mail is a great way to remind existing customers how wonderful your products and services are, and to introduce prospective customers to the fantastic things you do. There are loads of different ways you can use Stannp.com’s platform to gain business from both existing customers and prospects. We know that creating a campaign […]
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Here at Stannp.com we are always working to improve our customer experience and develop new features to help you get the most out of our platform. We’ve just launched a new live performance dashboard, so now you can see all of the important information about your Stannp account on a single page, like this; Top […]
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Your Stannp.com account now offers optional Two Factor Authentication (2FA) for added security. Two factor authentication adds a second step when you login, which is to enter a code produced by a linked app on your phone. How To Set Up 2FA To activate this optional feature, first download either the Google Authenticator or Microsoft […]
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eMail Service Providers are suffering from declining opening rates around the world because of a simple and extremely effective rule anyone can set up. By simply creating an email rule where it looks for the word unsubscribe in the body text of any email it will filter 100% of your emails into the junk folder. […]
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Many successful retailers have amassed enormous databases of past customers. Largely the only form of CRM is email marketing due to a perception of high costs from other channels. Average opening rates of email marketing campaigns are 35% and falling, this means that 65% of the customers are effectively being ignored. The opportunity identified is […]
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One of the great things about digital advertising is the fact that everything can be tracked. From a unique click to a new customer. This ensures that the ROI of the target can be analysed and that the marketing department can prove that the campaign was a profitable exercise. Postal direct mail has been around […]
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We have spoken in a previous article about the advertising mail discount available from the Royal Mail for Direct Mail campaigns and the article can be found here. This in summary is a big discount for mail pieces applied where the recipient does not expect the mail piece. To become a Hybrid Mail supplier, you […]
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