Posted on 30th January 202030th January 2020

What is Hybrid Mail?

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Ad Mail, admail, Direct Mail, Hybrid, Hybrid Mail, mail, mailing, post, postage, Print

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their […]

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Posted on 23rd January 202023rd January 2020

How to Brief a Designer

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Best practice, design, design tips, Direct Mail, direct mail marketing, easy design

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like […]

Posted on 16th January 202030th January 2020

Transactional Mail

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Best practice, bill, campaigns, Data, Data Driven, Direct Mail, invoice, mail, mailing, personalisation, statement, Transactional mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a […]

Posted on 9th January 20209th January 2020

Year of The Postcard 2020

Written By: Sam Heaton
Posted in: News
Tagged: campaigns, Direct Mail, direct mail marketing, mail, mailing, postcard, Stannp

Unless you’re a keen delitologist* you probably won’t realise this, but 2020 is an important anniversary in postal circles; its the 180th anniversary of the first known postcard. Stannp are celebrating this event with our Year of The Postcard 2020. We will be posting events, offers and fun items throughout the year; follow #YOTP2020 now to make […]