Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. […]
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Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers. Rolling Campaigns help improve customer […]
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Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their […]
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Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a […]
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Unless you’re a keen delitologist* you probably won’t realise this, but 2020 is an important anniversary in postal circles; its the 180th anniversary of the first known postcard. Stannp are celebrating this event with our Year of The Postcard 2020. We will be posting events, offers and fun items throughout the year; follow #YOTP2020 now to make […]
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As the famous slogan goes, holidays are coming! Few months offer as many different celebrations as December, making it the perfect time to build relationships with your customers, and thank them for using your services over the last year with a greetings card campaign. Personalised Cards A great way to make your card ‘stand out […]
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We hope you are finding our How to Guide series useful, and you are already seeing great responses from your campaigns having read our recent posts; Effective Direct Mail Design Edge to Edge Design 14 Top Tips for Direct Mail If you are currently designing your campaigns you may also like to refer to our other […]
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The Stannp Tech team have been at it again, adding new features for our API users! This article is a guide for anyone using Stannp’s API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other custom features. If you would like to know more about using our API please go […]
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