Category: Guides

Seasonality of Direct Mail

Have you ever thought about how the time of year affects your Direct Mail campaigns? Seasonality (changes in behaviour patterns depending on the time of year) is an important consideration in your Direct Mail; the right message at the right moment has a multiplier effect and will deliver great Return On Investment from your campaigns. …

Rolling Mail Campaigns

Rolling Mail Campaigns, also known as Triggered Campaigns, are a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts. Rolling Campaigns allow you to have pre-setup mailings on the Stannp system, that you can trigger from specific events or behaviours by your customers.  Rolling Campaigns help improve customer …

What is Hybrid Mail?

Hybrid Mail simply means posted mail (letters, postcards, leaflets, brochures etc…), delivered using a combination of electronic production and physical delivery. Hybrid Mail is Stannp’s speciality, in fact it’s the reason we exist. Stannp was incorporated in June 2014, with the purpose of offering SaaS mail solutions; offering companies fully digital, integrated solutions to their …

How to Brief a Designer

One of the keys to a successful direct mail campaign is a strong creative design. Whether you have an in house design team, use an external creative agency, or are producing the design yourself, a succinct effective design brief helps ensure that the design produced fits the goals of your campaign. If you would like …

Transactional Mail

Broadly speaking Transactional Mail is any mailing that is sent to a customer with details of their specific transactions, i.e. their financial interactions with your organisation. This differs from Direct Mail marketing in that the primary purpose of the Transactional mailing is providing information to existing customers, rather than sending an offer or promoting a …

Using InDesign with Stannp

The team at Stannp like to help our customers wherever we can. We’ve recently had a number of queries about using Adobe InDesign with the Stannp platform, so we’ve produced this handy blog post as a reference to make life as easy as possible for our inDesign users. Design Tips If you need some tips …

Dependable Data Drives Delivery

Here at Stannp we like to make it as easy as possible for our customers to send Direct Mail campaigns, and the Stannp platform will do it’s best to interpret your data in whatever format you upload it. However, one sure fire way to speed up the process of creating a campaign is to maximise …

Why Are My Addresses Not Verified?

So, you’re ready to send your first campaign, you’ve uploaded your creative design, written some fantastic text to engage recipients with your call to action, and uploaded your customer data, only to find that some of your addresses are not verified?  Don’t panic! The Stannp team are here to help, with some top tips to …

Business Letters Guide

Are you running a business? Did you know you are required by law to include certain details in both your business letters and other business documents and correspondence? Don’t worry, the team at Stannp are here to help with a simple summary of the requirements, and a few ‘best practice’ tips along the way. The …