The Stannp Blog

Read the latest from our team about the world of direct mail.

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Posted on 24th October 201924th October 2019

Increase Your Campaign Response Rates

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Data, data cleaning, design tips, Direct Mail, direct mail marketing, help, mail, mailing, Marketing, marketing tips, remarketing, Return On Investment, ROI

We hope you are finding our How to Guide series useful, and you are already seeing great responses from your campaigns having read our recent posts; Effective Direct Mail Design Edge to Edge Design 14 Top Tips for Direct Mail If you are currently designing your campaigns you may also like to refer to our other […]

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Posted on 17th October 201921st October 2019

API Upgrades; 1st Class, 350gsm and more…

Written By: Sam Heaton
Posted in: Guides, News
Tagged: 1st class, 350gsm, API, Direct Mail, direct mail marketing, mail, mailing, Marketing, marketing tips, personalisation, REST API, SaaS, Sales

The Stannp Tech team have been at it again, adding new features for our API users! This article is a guide for anyone using Stannp’s API who wants to automate sending 1st class campaigns, 350gsm card stock, inserts or other custom features. If you would like to know more about using our API please go […]

Posted on 11th October 201923rd January 2020

Effective Direct Mail Design

Written By: Sam Heaton
Posted in: Guides, News
Tagged: design, design tips, Direct Mail, direct mail marketing, easy design, help, mail, mailing, Marketing, marketing tips, remarketing

If you’re reading this you probably already understand the benefits of Direct Mail, and are ready to create a campaign. Our guide to Effective Direct Mail Design will help you learn from our experience delivering millions of mailings for thousands of customers, and create effective mailings that deliver great returns for you whatever the goal […]

Posted on 3rd October 201916th October 2019

New Platform Features October 2019

Written By: Sam Heaton
Posted in: Guides, News
Tagged: campaigns, Direct Mail, direct mail marketing, monitoring, New Feature, notifications, service, top-up

Our terrific tech team have been hard at work building some fantastic new features to make the Stannp platform even better for you, our amazing customers. Here’s an overview of the new features we’ve just released, and how you can use them to make your Direct Mail campaigns even easier with Stannp.com. Visual Campaign Selector When you […]

Posted on 26th September 201927th October 2022

Using Templates; Easy Campaign Design

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Data, design, design tips, Direct Mail, direct mail marketing, easy design, guide, how to, mailing, marketing tips, templates, Tips

Creating your campaigns with Stannp.com is simple, and we are always looking for ways to make it easier and quicker for our customers to create their mailings. One of the keys to ensuring smooth and simple campaign creation is making sure your design and data are in the right format for the Stannp platform before […]

Posted on 20th September 20193rd October 2019

Guide: Create and Book API Campaigns

Written By: Steve Parish
Posted in: Guides
Tagged: API, campaign, campaigns, design, Direct Mail, Documentation, REST API, SaaS

Do you want to automate creating and booking bulk campaigns? Here is our step by step guide to which API requests to use. This guide assumes you have created your design templates. If you haven’t already done this please got to the templates section of your dashboard, create your templates, and remember to take note […]

Posted on 19th September 201919th September 2019

Customer Success Stories

Written By: Sam Heaton
Posted in: News
Tagged: Ad Mail, Advertising, B2B, B2C, Case Study, Customer, Direct Mail, direct mail marketing, remarketing, retargeting, Return On Investment, ROI, Stories, Story, succeed, Success, win

We love working with our customers to help them get the best return from their Direct Mail campaigns, and we always enjoy getting feedback from our customers about their campaigns so we can celebrate their success together. Here are some of the fantastic success stories our customers have shared with us; AutoTrader group is a […]

Posted on 12th September 201912th September 2019

Remarketing with Direct Mail

Written By: Sam Heaton
Posted in: Guides, News
Tagged: abandoned cart, admail, cart, Direct Mail, direct mail marketing, eshop, eshopping, etailing, integration, mail, mailing, online, re-, re-marketing, re-targeting, re-targetting, recipients, remarketing, retargeting, retargetting, royal mail, shopping

Remarketing and retargeting are often used interchangeably but there are some important differences. Here at Stannp we’ve seen and over again how Direct Mail Remarketing can delivering fantastic results for our clients; here’s our guide to how it works. What’s Retargeting? The statistics vary somewhat depending on the which study you are looking at, but […]

Posted on 5th September 201918th September 2019

PAF Matching, Postcodes, and Data Cleaning

Written By: Sam Heaton
Posted in: Guides, News
Tagged: Ad Mail, admail, Advertising, Data, data cleaning, Direct Mail, direct mail marketing, Letter, mail, mailing, Marketing, marketing tips, New Feature, OCR, PAF, PAF Match, post, postage, royal mail

What is the PAF? The PAF is the Royal Mail Postal Address File, which contains all of the “known delivery points” in the UK, made up off 1.8 million postcodes and over 30 million residential and business addresses. When you upload address data to Stannp.com we automatically clean the data and verify the addresses against the […]